Posts Tagged ‘i love my postcode’

The phrase ‘postcode lottery’ has been banded about for many years now, but it’s reaching epic proportions. How do we know? Well, one of our google alerts is set up to pick up whenever the word ‘postcode’ (natch) is used. Every day we trawl through a lot of irrelevant nonsense, and more and more of this nonsense is ‘postcode lottery’ related.

Some of them are too good not to share… so we’re gonna start sharing them.

Seen a good one? Tell us about it . And why not hashtag it while you’re at it? #notapostcodelottery

We’re adding a brand new item to the ILMP range, and that comes in the shape of these super cool bamboo t-shirts. Yes, really. Made from 70% bamboo and 30% organic cotton, they are eco-friendly, softer than cotton and have a great cut.

Available in white for both men and women, these t-shirts will be on sale in 10 days time for £20.

We heard the news today, oh boy… well, technically yesterday. And that news is that UK postcode data is going to be made free in 2010.

Which means no more foxing around trying to find someones actual postcode should you need it to, say, post them a letter. Hurrah.

The free the postcode team must be mighty pleased too, as they can put away their GPS and stop talking in code. Phew.

Read the full story here

Apparently it’s all part of a bigger plan to make more use of technology and the web to transform services. Well, whatever the real reason, we’re quite pleased. Why not celebrate with a postcode t-shirt?

T-shirts
So, for men, you can choose between red, baby blue and heather grey. For women, it’s heather grey or navy. Choose red, black or white ink and your favourite postcode – and you’re done.

Hoodies
For the men we have a navy hoodie with white or red print, and for women we have a heather grey t-shirt with black, white or red print. They’re super snuggly and make great winter wear.

Any questions, drop us a line. Last orders for Christmas posting is 20th December, and we’re adding an option for special delivery postage too if you want it guaranteed.

Going National!
We should also mention again that we have now gone national – which means you can have any UK postcode printed on our items now. This is a big, new and exciting thing for us and we can’t wait to serve the fanatics of Fife, Farnborough and Filey with their own postcode t’s. Know someone who loves where they live? Drop them a line and tell them about ilovemypostcode

Today’s post is about getting something out there, and kind of off our chests. When we started i love my postcode, the topic of postcode wars was one we considered very carefully. The reported ‘phenomenon’ of postcode wars in London in several media reports, which involves gangs or individuals using postal districts to decide who and who does not ‘get it’, seems here to stay. Were we really going to start a company that promotes wearing postcode t-shirts when, as the media would have us believe, kids are getting stabbed or beaten up based on being on the wrong side of the tracks?

Whichever way you look at it, postcode wars are ugly, unecessary and stupid. They are also nothing to do with i love my postcode.

ILMP is all about loving your postcode, your community, and the place where you live. It is emphatically not about hating other people’s postcodes, other people generally or behaving in a way that destroys communities, families or lives. We’re way too fluffy for any of that. I genuinely hope it’s pretty clear from our site, blog and products that ILMP is a positive company with good vibes about all of Londons postcodes – and we’re a million miles away from staking out territories, violence or gang mentality. In fact, I think we should claim postcodes and community pride back from gangs and violence. We should be proud to be proud of them, not skulk off full of fear.

Our brand is hopefully a positive one – we do not market to, try to reach or speak to those groups who would use postcodes in a violent or negative way.

But what do you think? Do you think what we’re doing is encouraging postcode violence? If so, what could we do to change that, or have a positive impact on London? Let us know what you think.

Looking to the future we’d love to use our profits to do good things for London’s communities and proactively help put an end to any talk of postcode wars. But for now, we’re about spreading the postcode love. Not hate.

Rachel