Postcode updates

The phrase ‘postcode lottery’ has been banded about for many years now, but it’s reaching epic proportions. How do we know? Well, one of our google alerts is set up to pick up whenever the word ‘postcode’ (natch) is used. Every day we trawl through a lot of irrelevant nonsense, and more and more of this nonsense is ‘postcode lottery’ related.

Some of them are too good not to share… so we’re gonna start sharing them.

Seen a good one? Tell us about it . And why not hashtag it while you’re at it? #notapostcodelottery

The newest addition to our range is our white bamboo t-shirt, available for men and women. Made from 70% bamboo and 30% organic cotton, it’s a totally different kind of t-shirt to our cotton Am App ones… and we think you’ll really like it. But why is bamboo so special? And what makes it ‘better’ than cotton? Here are five reasons why:

1. Chemical ‘free’: Bamboo doesn’t requires pesticides or other nasties to grow. It’s super easy for farmers to grow and manage, and the fact it needs no chemicals means that bamboo fabric doesn’t need chemical treatments like cotton does. So better and kinder to your skin. While it’s still awaiting true ‘organic’ status (and that may be some years away), it is largely accepted that the production of bamboo is less chemical intense than cotton.
2. A softer fabric: Bamboo fibre has a round surface, which makes it super soft as a fabric but as strong as cotton. It ’wicks away’ moisture far better than cotton, and as such is anti-bacterial and likely to keep you cooler in summer and warmer in winter. 
3. A more sustainable crop: It’s such a fast growing plant, reaching maximum height in just 3 months and maturity within 3-4 months - and crops yield 10 times more than cotton. Plus it needs minimal water, is actually ‘good’ for the soil and as such as is one of the most sustainable and easy growing crops around.
4. It’s biodegradable: Opinion is split over whether bamboo fabric is fully or partially biodegradable but it seems to beat cotton on this one.
5. It’s strong: it washes great, is stronger than pure cotton fabrics… and its alleged anti-bacterial properties mean you can abuse it and it’ll still come good. And unlike synthetic or mixed fabrics it won’t go smelly on you. Promise.

We’re excited to be selling such an innovative and exciting new kind of clothing product, plus we think these t-shirts look great too. They have a slightly see-through quality and are so light weight – perfect for summer season. The women’s t-shirts have a lovely cut too, with a lower neck, and flattering arm cut. Lovely. We’ve sourced them from Continental Clothing, who are rather a rad little company too.

Special Offer

We’ve knocked a fiver off our normal price so these t-shirts are just £15 plus p&p for the moment. Why don’t you try one out and see if it converts you to bamboo?

You can read more about bamboo clothing here, here and here.

We’re adding a brand new item to the ILMP range, and that comes in the shape of these super cool bamboo t-shirts. Yes, really. Made from 70% bamboo and 30% organic cotton, they are eco-friendly, softer than cotton and have a great cut.

Available in white for both men and women, these t-shirts will be on sale in 10 days time for £20.

So, until we get our act together, here’s some pics of Annabel in her blue with red print N4 t-shirt. What a cutie. And the fact there’s a cat in these pics is frankly just a brilliant bonus. Like it? You can get yours here.

Thanks Annabel!

We’ve wanted to do this for a while, but we can now show off our lovely new pictures of postcode pants. Check it out!

Thanks to Jack Reed for the photography, our awesome model Dom, plus Hannah for holding the fancy umbrella, and the cat for not getting in the way. Tremendous stuff.

And as a Valentine Special (yes, we know…) we’re offering the postcode pants at £8 a pair (rrp £10), or two pairs for £14. And no, we can’t work out why they’re called a pair even when there is only one. Answers on a postcard please.

www.jackreed.co.uk